Chasing the Muse – Inspiration and Creativity

Time: 4:00pm - 4:50pm

Speaker: Carl Sorvino

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Become immersed in some great examples of interactive work as Sigma Group’s Creative Director, Carl Sorvino showcases a few of the creative initiatives he and his team have been working on. Take a peek under the hood at a few projects in the making and hear firsthand some of the inspiration that led to their creation. In particular Carl will be discussing the creation of the FATC Air App, from rough paper sketches, to illustration, through to production and development. Listen as a seasoned veteran speaks about what it takes to execute on a creative vision in this day and age and what a creative person needs to do to stay in the mix in digital in 2010 and beyond. Screw that! We’re chasing the muse!